You searched for: "segmentation"

The results has been filter on Tags containing COVID-19.
ANA has found 7 results for you, in 577 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Targeted Curiosity at Cathay Pacific

Cathay Pacific seeks to ?move beyond? by extending its home market from Hong Kong (~7 million people) to the Mainland Greater Bay Area (GBA) (~76 million people), and becoming a premium lifestyle brand. It seeks to do this in a difficult time for the...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Melissa Yow, Nick Clarke, Carissa Cater
Companies: Forethought, Cathay Pacific
November 22, 2023
×

Citation

Yow, Clarke and Cater (2023a, November 22). Targeted Curiosity at Cathay Pacific . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/targeted-curiosity-at-cathay-pacific-


Webinars

The key trends changing the face of market research in 2021

Join Qualtrics as we dive into insights from our first annual study into market research trends around the world.Learn how the industry reframed priorities in the aftermath of COVID-19, and how organisations are adapting their market research...

Catalogue: Webinars 2021
Authors: Sonny Sethi, Peter Hammer, Mark Czeisler, Eleanor O'Dwyer-Duggan
Company: Qualtrics XM Institute
May 6, 2021
×

Citation

Sethi, Hammer, Czeisler and O'Dwyer-Duggan (2021a, May 06). The key trends changing the face of market research in 2021. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-key-trends-changing-the-face-of-market-research-in-2021


Webinars

Mind the gap: Quilt.AI bridges the 'sustainability' gap between what people say and what they do

Big Data, Social Listening and AI firms pop up every day. Whilst they are strong in aggregating large volumes of data, why is it that organisations can struggle to derive commercial implications and turn this data into impact? What's often missing is...

Catalogue: Webinars 2021
Author: Anurag Banerjee
Company: Quilt.AI
February 23, 2021
×

Citation

Banerjee, A. (2021a, February 23). Mind the gap: Quilt.AI bridges the 'sustainability' gap between what people say and what they do. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/mind-the-gap-quilt-ai-bridges-the-sustainability-gap-between-what-people-say-and-what-they-do


Webinars

Unlocking growth opportunities: The changing relationship with the home

Never before have we been more aware or invested in our home environments. And as tough as that has been: it offers HUGE potential for brands to engage with how people live. By capturing hundreds of thousands of living and homecare moments throughout...

Catalogue: Webinars 2021
Authors: Adam Nelson, Rayven Gordon
Company: Streetbees
February 9, 2021
×

Citation

Nelson and Gordon (2021a, February 09). Unlocking growth opportunities: The changing relationship with the home. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/unlocking-growth-opportunities-the-changing-relationship-with-the-home


Webinars

The new rules of pricing in 2021

The pandemic has impacted demand, cost and supply across many industries and with the 2021 Pricing Agenda top of mind,  what do you and your clients need to know before resetting pricing strategies? What are the latest trends in the area of...

Catalogue: ESOMAR Spotlight Series 2021
Authors: Florian Bauer, Robin de Rooij, Martin Wricke
February 3, 2021
×

Citation

Bauer, de Rooij and Wricke (2021a, February 03). The new rules of pricing in 2021. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-new-rules-of-pricing-in-2021


Research reports

Insights in times of COVID-19

ESOMAR, as the global voice for the data, insights, and market research industry, has been guiding theindustry in the undeniable challenging times that the world has been going through for a number of weeksnow. This report is another effort to...

Catalogue: ESOMAR Publications
Author: ESOMAR B.V.
May 26, 2020
×

Citation

B.V., E. (2020a, May 26). Insights in times of COVID-19. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/insights-in-times-of-covid-19


Videos

Business unusual in the new normal

Timely advice and shared experiences from business leaders in the region on the practicalities of running the company in the current challenging times.

Catalogue: ESOMAR TV: Asia Pacific at Home
Authors: Chris Farquhar, Lynn Zhang, Vijay Raj
April 16, 2020
×

Citation

Farquhar, Zhang and Raj (2020a, April 16). Business unusual in the new normal. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/business-unusual-in-the-new-normal